
FORE:To light the way, coolies carried long iron tridents tipped with balls of tow soaked in oil. The mass moved slowly forward through the people, suddenly soothed to silence. The procession paused at the wayside altars, and then, in the middle of a circle formed by the torch-bearers and coloured lights, the sacred bayadres appearedthree girls with bare heads, dressed in stiff new sarongs heavy with tinkling trinkets, and an old woman crowned with a sort of very tall cylindrical tiara of red velvet embroidered with gold. Very sweet-toned bagpipes and some darboukhas played a slow tune, and the dancers began to move; they spun slowly round, their arms held out, their bodies kept rigid, [Pg 137]excepting when they bowed to the shrine. The crude light of the red fire or the sulphurous flare of the torches fell on their glittering ornaments, alternately festive and mysterious, shedding over the performance an atmosphere at once dreamy and magically gorgeous.The sarcophagus rests in the depths of a vaulted crypt lighted only by narrow latticed loopholes, and it is shrouded in a mysterious glimmer, a mingling of golden sunbeams and the reflections from the marble walls inlaid with precious stones.
Published Aug 28.
TWO:A wide avenue paved with marble, rising in broad steps, crosses the hilltop between temples on either side, intersecting narrower alleys, likewise bordered with pagodas crowded together in the inextricable mazes of a labyrinth, whence our guides were frequently required to lead us outtemples crowned with a cupola or a cone, a bristling throng of little extinguishers all covered with carving. The same subjects and patterns are repeated to infinity, even in the darkest nooks: figures of gods, of gigantic beasts rearing or galloping, of monstrous horses and elephants, of tiny birds sheltering the slumbers of the gods under their outspread wings."You know it is pashmina?"
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More