
FORE:While these scenes were transpiring the Crown Prince was habitually residing at Potsdam, a favorite royal residence about seventeen miles west from Berlin. Here he was rigidly attending to his duties in the giant regiment. We have now, in our narrative, reached the year 1727. Fritz is fifteen years of age. He is attracting attention by his vivacity, his ingenuous, agreeable manners, and his fondness for polite literature. He occasionally is summoned by his father to the Smoking Cabinet. But the delicacy of his physical organization is such that he loathes tobacco, and only pretends to smoke, with mock gravity puffing from his empty, white clay pipe. Neither has he any relish for the society which he meets there. Though faithful to the mechanical duties of the drill, they were very irksome to him. His books and his flute were his chief joy. Voltaire was just then rising to celebrity in France. His writings began to attract the attention of literary men throughout Europe. Fritz, in his youthful enthusiasm, was charmed by them. In the latter part of June, 1729, a courier brought the intelligence to Berlin that George I. had suddenly died of apoplexy. He was on a journey to Hanover when he was struck down on the road. Almost insensible, he was conveyed, on the full gallop, to Osnabrück, where his brother, who was a bishop, resided, and where medical aid could be obtained. But the shaft was fatal. At midnight his carriage reached Osnabrück. The old man, sixty-seven years of age, was heard to murmur, It is all over with me, and his spirit passed away to the judgment.As Frederick received the tidings of this death, he rose, dressed himself, and his ague disappeared, to return no more. A courier was immediately dispatched, at the top of his speed, to summon to his presence General Schwerin and M. Podewils, his chief minister. Two days must elapse before they could reach him. In the mean time, the king, taking counsel of no one, was maturing his plans, and making quiet but vigorous preparations for their execution. He wrote the next day to Voltaire, in allusion to the emperors death,
Published Aug 30.
TWO: Frederick.
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FORE:THE KING APPROACHING SCHNELLENDORF.Frederick, as Crown Prince, had been quite methodical in the distribution of his time, and had cultivated rigid habits of industry. Now, fully conscious of the immense duties and cares which would devolve upon him as king, he entered into a very systematic arrangement of the employments of each hour, to which he rigidly adhered during nearly the whole of his reign of forty-six years. He ordered his servants to wake him at four oclock every morning. Being naturally inclined to sleep, he found it hard to shake off his lethargy. The attendants were therefore directed, every morning, to place upon his forehead a towel dipped in cold water. He thus continued to rise at four oclock, summer and winter, until an advanced age.
Published Aug 28.
TWO:
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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