
FORE:And then, under the verandah, the accused were brought up: an old man and a youth, father and son, both superbly handsome, very tall, erect, haughty, in spite of the hustling of the armed men and the heavy chains that weighed on them; and after bowing low to the judge they stood towering above the crowd of witnesses, soldiers, and native functionaries, in magnificent dignity and calm indifference.Inside the building, under a silken Persian rug, stretched like an awning, there were piles of coin on a cloth spread on the ground, with flowers, rice, and sweetmeats offered there. In a recess was a band of musicianstom-toms and fiddlesscarcely audible in the turmoil of shouted prayers and the chatter of the faithful.
Published Aug 30.
TWO:At the door of the house the sick man's wife was washing a white robe, in which he would be dressed for the grave on the morrow. The nearest relation of the dying must always wash his garment, and the woman, knowing that her husband had the plague and was doomed, as she was required by ritual to prepare for the burial while her husband was yet living, wore a look of mute and tearless resignation that terrified me.Shops of the same trade are found in rows; carpenters joining their blocks, and workmen carving ornaments with very simple toolsclumsy toolswhich they use with little, timid, persistent taps. Further on, coppersmiths are hammering the little pots which are to be seen in everybody's hands; under the shade of an awning stretched over the tiny booth, the finished vessels, piled up to the roof, shed a glory over the half-naked toilers who bend over their anvils, perpetually making jars of a traditional pattern, used for ablutions. There are two men at work in each shop, three at most, and sometimes an old man who sits smoking with half-closed eyes.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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