ONE:By the roadside came two figures tottering along, and then, turning to look at me, showed me the horror of their shrivelled bodies, their dimmed eyesall that seemed alive in those drawn faces of skin and bonethe jaw stiffened in a skull-like grimace; victims of the famine, who had come from the Central Provinces where there had been no rain for two years, and where everything was dying. This couple were making their way to a poorhouse hard by. They had come from a village in Bundelkund, whence all the inhabitants had fledthemselves the sole survivors of a family of eighteen souls. First the children died, then the very old folks. These two had kept themselves alive on what had been given them on the way, but immigrants soon were too many in the districts unvisited by famine, and ere long they could get nothing; then they fed on roots, on what they[Pg 191] could steal from fields or garden-plots, or found left to rot, scorned even by the beasts.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:Under an arcade, lightly tinted with faded colours, and supporting a heavy stone roof elaborately carved, a marble bull stands facing the well which Vishnu touched when he came down from heaven. This is the Court or Well of Wisdom.Another templecarved and pierced, and loaded and overloaded with ornament. In the crypt was a bas-relief representing the ceremony of marriage: the procession, the couple in front of the altar, the relations sitting round, all alike in the same crouching attitude, like toys set out by a little child. Then the model of a very famous temple elsewhere in India: columns, gateways, statues of the gods, all reproduced with microscopic exactitude down to the minutest details; and surrounding this tiny model a bas-relief of the most bewildering perspectivea plan of Satrunji with its fifty-two principal temples, its trees and sacred tanks; and as a pendant to this representation, a circular carving giving a bird's-eye view of the crowd, the same little doll-like figures[Pg 79] repeated again and again, coming to worship with arms and legs spread out, grovelling, as if they were swimming.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
ONE:On the road the people bowed low as we passed, almost to the earth. The women, in token of respect, turned their backs and crouched down.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:There are women, too, in the throng of men, but fewer in number. Parsee ladies, draped in light sarees of pale-hued muslin bordered with black, which shroud them entirely, being drawn closely over the narrow skirt, crossed several times over the bosom, and thrown over the right shoulder to cover the head and fall lightly on the left shoulder. Hindoo women, scarcely clothed in red stuff, faded in places to a strong pink; a very skimpy bodice, the chol, embroidered with silk and spangles, covers the bust, leaving the arms and bosom free; a piece of thin cotton stuff, drawn round the legs and twisted about the waist, covers the shoulders and head, like a shawl. On their wrists and ankles are silver bangles; they have rings on their fingers and toes, broad necklaces with pendants, earrings, and a sort of stud of gold or copper, with coloured stones, through the left nostril. They go barefoot, pliant[Pg 8] forms avoiding the jostling of the crowd, and carrying on their head a pile of copper pots one above another, shining like gold, and scarcely held by one slender arm with its bangles glittering in the sun. The tinkle of the nanparas on their ankles keeps time with their swinging and infinitely graceful gait, and a scent of jasmine and sandal-wood is wafted from their light raiment. Moslem women, wrapped from head to foot in sacks of thick white calico, with a muslin blind over their eyes, toddle awkwardly one behind the other, generally two or three together. Native children beg, pursuing the passenger under the very feet of the horses; their sharp voices louder than the hubbub of shouts, bells, and gongs, which exhausts and stultifies, and finally intoxicates the brain.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:Inside the temple was the fragrance of fresh flowers, brought as offerings, with grains of rice threaded like semi-transparent beads on the flexible pale green stem. A huge Buddha here, of many-coloured stones bedizened with gold, gleams in the[Pg 128] shade of the altar, and two bonzes in front of the idol were quarrelling at great length, with screams like angry cats and vehement gesticulations, for the possession of some small object which constantly passed from one to the other."Yes, I know. How much?"
This project was crafted for Some Name corp. Detail here a little about your job requirements and the tools used. Tell about the challenges faced and what you and your team did to solve it.
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There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:A portico, supporting two stories of an unfinished building, forms the principal entrance; the pilasters are crowned with massive capitals scarcely rough-hewn in the stone. This porch alone gives an impression of repose, from its simplicity of line amid the medley of statues and incongruous ornaments loaded with strong colours, which, diminishing by degrees, are piled up to form each temple, ending almost in a spire against the sky. Vishnu, reclining on the undulating rings[Pg 112] of Ananta Sesha the god of serpents, whose name is the Infinite; idols with human faces riding on bulls, and elephants, and prancing horses; terrible Kalis with two fists rammed into their mouth, and six other arms spread like open wings; Ganesa, the elephant-headed god, ponderously squatting, his hands folded over his stomach; Garudha, the bird-headed god, ridden by Vishnu when he wanders through space; Hanuman, the monkey god, perched on a pedestal in an acrobatic attitude, the face painted bright green; gods of every size and every colour mixed up in a giddy whirl, round and round to the very summit of the structure.This Dilbar was a boy with a more woolly wig than the others, and to emphasize her sex wore a monstrous display of trinkets round her neck and arms, in her ears and nose.
FORE:We visited a temple where the natives treasure the couch of the Guru Ram-Roy, a very holy and much venerated fakir.
Published Aug 30.
TWO:And then seeing that I did not go, that on wakening again from his dream I was still there, he fixed his eyes on me and caught sight of a medal that I wear.A naked fakir, his brown skin plastered with flour, and his long black hair all matted, bent over the bodies muttering holy words; then flourishing two yellow rags that he took out of a wallet hanging from his shoulder, he exorcised the station, driving away the spectre of the pestilence; going very fast, running along the line by which the evil had come, and vanishing where the rails ended behind the trees.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:
Published Aug 28.
TWO:Afternoon, in the bazaar, in the warm glow of the sinking sun, wonderfully quiet. No sound but that of some workmen's tools; no passers-by, no shouting of voices, no bargaining. A few poor people stand by the stalls and examine the goods, but the seller does not seem to care. Invisible guzlas vibrate in the air, and the piping invitation of a moollah falls from the top of a minaret.In the heart of Girgaum, one of the suburbs of Bombay, at the end of a street, under a large areca palm an old man was selling grain and rice in open baskets. A whole flight of bickering sparrows settled on his merchandise, and he looked at them with happy good humour without scaring them away.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
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Inside the temple was the fragrance of fresh flowers, brought as offerings, with grains of rice threaded like semi-transparent beads on the flexible pale green stem. A huge Buddha here, of many-coloured stones bedizened with gold, gleams in the[Pg 128] shade of the altar, and two bonzes in front of the idol were quarrelling at great length, with screams like angry cats and vehement gesticulations, for the possession of some small object which constantly passed from one to the other.
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