ONE:About an hour after midnight there came thundering through the quiet of the night the sound of galloping hoofs along the road at the foot of the ravine. Cairness, lying broad awake, was the first to hear it. He sprang up and ran to the opening of the tent. He guessed that it was a courier even before the gallop changed to a trot, and a voice called from the invisible depths below, "Captain Landor?" with a rising intonation of uncertainty.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:She could hear voices confusedly, men hurriedly calling and hallooing as she neared the back of the officers' line and crept into her tent. The door was barely closed when there came a knock, and the voice of the striker asking if she had heard the shot across the river.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:So the captain and the first sergeant took up the money and the loose papers, together with a couple of rings from the hands, and wrapping them in a poncho, carried them off to serve as possible means of identification, for it had got beyond all question of features. Then two men moved the bodies from the[Pg 137] trail, with long sticks, and covered them with a pile of stones. Landor found a piece of board by the mouth of the claim and drew on it, with an end of charred stick, a skull and cross bones with a bow and arrow, and stood it up among the stones, in sign to all who might chance to pass thereby that since men had here died at the hands of the Apaches, other men might yet meet a like fate.
ONE:"Then he lied," said the buck, and tucked the scrap back under his head band. "They all lie. I worked for him two weeks. I worked hard. And each night when I asked him for money he would say to me that to-morrow he would pay me. When all his hay was cut he laughed in my face. He would pay me nothing." He seemed resigned enough about it.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:But she would die before she would be faithless to him. He was sure of that. Only—why should he exact so much? Why should he not make the last of[Pg 150] a long score of sacrifices? He had been unselfish with her always, from the day he had found the little child, shy as one of the timid fawns in the woods of the reservation, and pretty in a wild way, until now when she sat there in front of him, a woman, and his wife, loving, and beloved of, another man.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:"I dare say they are willing to surrender, upon terms to suit them. But they are very much afraid of treachery. They are on the lookout for deception at every turn. In fact, they are not in altogether the most amiable frame of mind, for the greater part. However, you can decide that for yourself when they come over, which will be directly."Under the midnight sky, misty pale and dusted with glittering stars, the little shelter tents of Landor's command shone in white rows. The campfires were dying; the herd, under guard, was turned out half a mile or more away on a low mesa, where there was scant grazing; and the men, come that afternoon into camp, were sleeping heavily, after a march of some forty miles,—all save the sentry, who marched up and down, glancing from time to time at the moving shadows of the herd, or taking a sight along his carbine at some lank coyote scudding across the open.

FORE:Chapter 11The men went away, however, without much trouble beyond tipsy protests and mutterings, and the sutler rewarded the guard with beer, and explained to Landor that several of the disturbers were fellows who were hanging round the post for the beef contract; the biggest and most belligerent—he of the fierce, drooping mustachios—was the owner of the ranch where the Kirby massacre had taken place, as well as of another one in New Mexico.
Published Aug 30.
TWO:"Well?" said he, questioningly, setting his mouth. It answered to the duellist's "On guard!" She had seen him set his mouth before, and she knew that it meant that he was not to be opposed. Nevertheless there was a principle involved now. It must be fought for. And it would be the first fight of their marriage, too. As he had told Cairness once, she was very amiable.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More

FORE:
Published Aug 28.
TWO:[Pg 19]
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More