TWO:When near Augsburg, Fritz wrote a letter to Lieutenant Katte, stating that he should embrace the first opportunity to escape to the Hague; that there he should assume the name of the Count of Alberville. He wished Katte to join him there, and to bring with him the overcoat and the one thousand ducats which he had left in his hands. On Thursday, August 3d, the royal party reached the little hamlet of Steinfurth, not far from the Rhine. Here, as was not unfrequently the case, they slept in barns, carefully swept and prepared for them. The usual hour of starting was three oclock in the morning.The ceremony of coronation was attended, near Presburg, on the 25th of June, with much semi-barbaric splendor, as the Iron Crown58 of St. Stephen was placed upon the pale, beautiful brow of the young wife and mother. All the renowned chivalry of Hungary were assembled upon that field. They came in gorgeous costume, with embroidered banners, and accompanied by imposing retinues. At the close of the ceremonies, the queen, who was distinguished as a bold rider, mounted a swift charger, and, followed by a long retinue of Magyar warriors, galloped to the top of a small eminence artificially constructed for the occasion, called the K?nigsburg, or Kings Hill, where she drew her sword, and, flourishing it toward the four quarters of the heavens, bade defiance to any adversary who should venture to question her claims. The knightly warriors who crowded the plain flashed their swords in the sunlight, as with one accord, with chivalric devotion, they vowed fidelity to their queen.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.